‘SHOPRAEE LOGO’
i worked with shopraee, an online clothing store, to create a new logo for her brand.
rae wanted something that felt playful and modern, requesting that i could also encorporate cherries into the design to reflect her y2k clothing. i sourced a slab serif font that i believed encapsulated her brand and edited this typography to turn the o and p into cherries, subtly encorporating her request. this logo is still used across her social media, shop and physical materials; even featuring on a love islanders instagram story!
2023